Rovi Promo Optimizer

Drive viewership and ratings.


Rovi Promo Optimizer

Promo Optimizer empowers TV Networks and programmers to increase ratings and drive viewership through audience-driven on-air promotions and paid-media plans. It simplifies and improves the process of efficiently finding and targeting new, lapsed, intermittent and prospective viewers to increase overall viewership.

Promo Optimizer leverages an end-to-end predictive analytics engine to forecast viewership and facilitate the process of building and executing promotional media plans. It further optimizes for multiple plans in order to maximize the value of inventory while addressing all of the program’s marketing goals.


Promo Optimizer is data-agnostic and able to process raw data from millions of set-top boxes and panel sources, as well as target data from multiple third-party consumer data sources in order to build and identify appropriate viewership targets for promotions.


  • Build and execute audience-based media plans using predictive analytics and viewership projections.
  • Increase exposure to drive viewership.
  • Strategically optimize inventory across multiple campaigns to help ensure inventory is fully utilized.
  • Identify audiences to build loyalty.
  • Leverage a data-agnostic application, drawing from numerous sources to understand audience behaviors, build target segments and optimize promotional media plans.
  • Improve business performance through closed-loop post-analysis.

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